Aspen Culture Rules

Midsummer 2006

Insider Aviation - Private Jet Update

"The Aspen resident is a very discerning client," says Ricky Sitomer, CEO of Blue Star Jets, the charter flight and jet card provider.

To enhance Blue Star Jets' appeal, the company has introduced a rewards program Sitomer calls "the most comprehensive in the industry."

Clients now accrue points for every flight, redeemable for luxury goods and services ranging from luggage to plasma TVs.

Among the partnering companies: Ebel, Coach, Canon, Samsung and Bang Olufsen.