Blue Star Jets Rated #1 Most Prestigious Jet Service in '07

NEW YORK, NY -January 2007-According to the 2007 survey from the independent New York-based Luxury Institute, Blue Star Jets has been recognized as the most prestigious brand in the Private Jets Services category.

"Blue Star Jets is privileged to receive this award," said Ricky Sitomer, CEO of Blue Star Jets. "We are the only company that works for the customer, and this award signifies that our commitment to customer service and attention to detail bears a real difference in the experience of flying with us."

Blue Star Jets bested Bombardier Flexjet, Citation Shares, Marquis, and Net Jets, among others en route to being honored as the top brand in private aviation-a post it has held since 2005.

"[Survey results] indicate that since our last survey smaller boutique brands continue to overtake the larger players in brand status and that the larger brands need to redesign and deliver a far better customer experience to earn a better brand reputation score," said Milton Pedraza, CEO of the Luxury Institute.

Through Blue Star Jets' Sky Card program, customers are granted access to 4,000 executive aircraft, ranging from helicopters and turboprops to jumbo jets. With freedom to choose the perfect aircraft for every trip, Blue Star Jets clients can maximize productivity while minimizing investment. And with in-flight services such as JivamUSti Yoga, massage from Exhale spa, and catering from Nobu, it is clear that the Blue Star Jets standard has no equal.

The Luxury Institute asked ultra-wealthy consumers to rate each brand on delivering superior quality, uniqueness and exclusivity; on whether the brand is used by people who are admired and respected; on the ability of the brand to make clients feel special throughout the entire customer experience; and whether the customer would refer friends and business associates to the service. The survey also asked responders to rate each brand on price worthiness and on change in status over the previous 12 months.

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