The Sport Of Kings Gallops Into Bridgehampton.
By Eileen Casey
Bridgehampton - The Opening Day of the Mercedes-Benz Polo Challenge at Blue Star Jets Field held on Saturday, July 24, was a star studded event that drew an enormous crowd despite the oppressive heat. This event is THE place to see, be seen and, hey, maybe even watch some world class athletes compete in the Sport of Kings.
Headed by event organizers, Strategic Group, the season will continue for six consecutive Saturdays, ending August 28, featuring players from around the world competing for the coveted Mercedes-Benz Cup and the Hamptons Cup.
This season partners include Mercedes-Benz, SWAGG, Blue Star Jets, Ralph Lauren, Patron, La Societe Stella Artois, Smart Water, Pop Chips, Coca-Cola, Bertaud Belieu Wines, Jarlsberg cheese, Zino Platinum Cigars, Crumbs Cupcakes and Bakery, Financial Times, Susan Foster Jewelry and Hamptons Magazine.
Among the numerous 'tailgate' tents adjacent to the main tent were private parties being hosted by various companies, corporations and organizations. This year's SWAGG Lounge is complete with its own bar and different DJ's for the duration of the matches. SWAGG is launching a new application that will allow consumers to purchase, exchange and redeem gift cards from their phone. Polo Ralph Lauren was again situated outside the main tent. As the exclusive apparel retailer the shop features Ralph Lauren's Black Watch collection and The World of Polo Fragrance. Spectators are being offered the opportunity to win a Polo lesson with Black Watch team member Nacho Figueras.
Polo Ralph Lauren became an official sponsor of the Black Watch Polo team in 2007, providing apparel created exclusively for team players.
Some Quick Tips About The Game According to www.sportpolo.com below are some quick tips to help you enjoy the matches: • In the equestrian sport of polo the object of the game is to move the polo ball down-field, hitting it through the goal for a score.
At Saturday's opening event the main tent was filled to capacity with spectactors, families, friends, guests and fans (of the sport and the bold-faced names) - all, however, were HOT! The weather was brutally warm and shaded areas were sparse. Many were seen fanning themselves, and gulping water in an attempt to stay hydrated. Above the din of chit-chat, some were heard expressing concern for the well-being of the magnificent horses on the field. These equine creatures appeared to be more than holding up and exiting the field adjacent to the parking lot one could see many horses receiving a well-deserved and cool hosing down from attentive handlers.
The traditional divot stomping drew many to the field with appropriately named 'Miami Heat' basketball star Chris Bosh posing for pictures with numerous young fans. In a short observation this gracious man stopped no less than 10 times to sign an autograph and/or pose for a photo - welcome to The Hamptons, Chris - hope you come back soon.
Spotted creating a photographic frenzy were the ladies of "The Real Housewives of New York City" including Jill Zarin, Ramona Singer and Countess LuAnn de Lesseps, as well as Kourtney Kardashian, among others. The warm weather may have contributed to the lack of professional courtesy on display, however, perhaps a gentle reminder is in order to some of the photographers - be nice - everyone has a job to do - and it's only Week One.
A portion of proceeds from the Mercedes-Benz Bridgehampton Polo Challenge will go to South Fork Breast Cancer Coalition. The VIP tent will host an invitation-only cocktail reception for exclusive guests each Saturday afternoon during the tournament, and matches will take place from 4 p.m. to 6 p.m. Blue Star Jets Field is located at Two Trees Farm, 849 Hayground Road, Bridgehampton.
A Few More Facts To Enjoy
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